Mavrix Photo Sues Daily Mail Of London For Copyright Infringement Of Celebrity Images

Los Angeles, CA – Mavrix is a celebrity photography agency that licenses its photos to newspapers, television programs and magazines. Associated Newspapers Limited publishes the Daily Mail print newspaper and an online version at www.dailymail.co.uk. Mavrix alleges that it offered pictures of actress Kate Hudson by the pool in a bikini to the Daily Mail upon payment of a fee. Daily Mail, however, allegedly used the picture without payment or authorization both in print and online format. Further, Mavrix contends that its pictures of Pamela Anderson, Robbie Williams, Devon James, Roger Daltrey, and Halley Berry and Olivier Martinez were also used by the Daily Mail without payment or authorization. Daily Mail is accused of willfully infringing the copyrights and Mavrix is demanding statutory damages of $150,000 per image per infringement – distinguishing between print and online usage. The case is Mavrix Photo, Inc. v. Daily Mail of London, et al. CV10-9045 PSG (C.D. Cal. 2010).