Levi Strauss & Co. has been making jeans forever and owns some of the earliest trademarks registered at the U.S. Patent & Trademark Office. The trademarks at issue involve Levi’s two-horses pulling on a pair of jeans design, one of which (pictured to the right) Levi’s began using in 1886…
Articles Posted in Trademark Litigation
Manolo Blahnik Seeks Transfer Of Websites Selling Counterfeits In Trademark Lawsuit
In a trademark infringement and counterfeiting lawsuit, Manolo Blahnik is asking the court to transfer control of websites selling counterfeit Manolo Blahnik shoes and accessories and to freeze Defendants’ assets and bank accounts. The identities of the defendants and the websites are currently sealed to prevent advanced notice to the…
Starbuzz Tobacco Sues Hershey Chocolate Over Citrus Mist E-Cigarette Flavor Trademark
There’s no smoke, but a federal trademark lawsuit fire is burning between Starbuzz Tobacco and The Hershey Chocolate Company. The trademark lawsuit is in response to Hershey’s Trademark Trial & Appeal Board (“TTAB”) opposition to Starbuzz’s trademark application for Citrus Mist for use on e-cigarette flavored liquids. In the TTAB…
Hermès Sues Birkin Bag Imitators For Trademark and Trade Dress Infringement
Hermès is a French luxury goods manufacturer whose handbags and purses are highly coveted. Its “Birkin” handbag has become immediately recognizable to millions of consumers (I know because seven out of seven ladies in our office immediately identified the pictured bag as a Birkin) and therefore distinctive, thereby its shape…
Poquito Mas Sues Taco Bell Over Live Mas Trademark To Promote Mexican Food
Poquito Mas Mexican restaurant is going mano-a-mano against Taco Bell over the latter’s use of the “Live Mas” trademark and service marks on its restaurants, food, and beverages. Founded in 1984, Poquito Mas has more than ten restaurants in California and differentiates itself by selling high quality food, always using…
Hello Kitty Jewelry Copyright And Trademark Infringement Lawsuit Filed By Sanrio
The Hello Kitty character has been around for more than fifty years and numerous other related characters and designs are protected by copyright registration certificates owned by Sanrio. In fact, Sanrio’s website has a page listing all of its copyrights. Sanrio aggressively protects both its copyrights and trademarks related to…
Chan Luu Sues Victoria Emerson For Trademark And Copyright Infringement Over Wrap Bracelets
Chan Luu, Inc.’s jewelry trademark infringement, copyright infringement, and unfair competition lawsuit arises from Victoria Emerson’s sales of wrap bracelets. Just this week two different jewelry designers inquired, after receiving cease-and-desist letters, whether jewelry designs were entitled to trademark and copyright protection. After explaining not only are jewelry designs entitled…
Roger Cleveland Golf Suing Callaway For Trademark Infringement For Using “Roger Cleveland” Name
In another example of the problems caused by using your own name as a trademark (e.g., Van Halen trademark lawsuit and Joseph Aboud trademark injunction), Roger Cleveland Golf Company, Inc. and Dunlop Sports Co. Ltd. filed a trademark infringement, unfair competition, and trademark dilution case against Callaway Golf Company. In…
Eddie Van Halen Suing Brother’s Ex-Wife For Trademark Infringement Over Use Of Surname On Fashion Line
Eddie Van Halen’s company, ELVH, Inc., has filed suit in Los Angeles federal court seeking damages and a court order preventing Kelly Van Halen, Eddie’s ex sister-in-law, from using the Van Halen surname on her clothing line and merchandise. ELVH alleges that the brothers began using the Van Halen trademark…
Adidas’s Trademark Attorneys Seek Preliminary Injunction Against Clothing Counterfeiters
Adidas is suing numerous apparel, clothing, and shoe sellers for trademark infringement, unfair competition, trademark dilution, and counterfeiting, including two defendants that previously settled similar allegations and are now accused of breaching the settlement agreement by continuing to sell allegedly infringing sportswear. Adidas is the owner of numerous U.S. Patent…