Defendant operates a home décor and windo covering business that competes with BBI and its franchisees. Defendant uses the “Budget Blind” trade name on its website www.budgetblindsandshutters.com. BBI alleges that it sent a letter to Defendant demanding that it cease and desist any further use of the name “Budget Blinds and Shutters,” but Defendant failed to respond. BBI followed up with a second cease and desist letter, but Defendant allegedly also failed to respond to the second letter. The case is Budget Blinds, Inc. v. Budget Blinds and Shutters et al., SACV 09-0933 AG (C.D. Cal. 2009).
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