Plaintiff registered its Butter Bell® trademark with the U.S. Patent and Trademark Office in 2002, and has since become incontestable. Plaintiff initially used its Butter Bell® mark on ceramic crocks, but has since expanded its line of goods to include gourmet food related products. Plaintiff contends that its Butter Bell® products are sold through numerous channels, including on the Food Network and Paula Deen’s own “Cooking with Paula Deen” magazine.
Plaintiff alleges that QVC is a significant customer of its Butter Bell® products, where Paula Deen appeared to promote and market the infringing crock product. Plaintiff further contends that Defendants previously asked the Plaintiff to develop a Butter Bell® product which included a Paula Deen logo. Thus, Plaintiff alleges that Defendants’ infringement is willful and intentional.
Looking on the bright side, being hit with a trademark infringement lawsuit doesn’t hurt as bad as getting hit with frozen ham:
The case is L. Tremain, Inc. v. Paula Deen, et al., SACV10-00322 AG (C.D. Cal. 2010).