Defendants Plummers, Inc., Scandinavian Desings, Inc. and Dania , Inc. are allegedly affiliated companies that are accused of using the name and trademark “Bogart” without authorization in connection with a line of furniture. Plaintiff claims that Defendants advertising used the “Bogart” trademark along with copy referencing a “great retro design” and in a “deco style” to create a false association because it conjures up memories of the “style in the 1940’s and 50’s when Humphrey Bogart was the world’s most popular, acclaimed and sought-after motion picture actor.” Plaintiff asserts causes of action for misappropriation of right of publicity (Cal. Civ. Code §3344.1), trademark infringement, unfair competition under the Lanham Act, and trademark dilution. The case is Bogart, LLC v. Plummers, Inc. et al., CV10-4151 GAF (C.D. Cal. 2010).
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