Articles Posted in Lanham Act 43(a) – 15 USC 1125

Los Angeles, CA – Trademark and franchise law attorneys filed a lawsuit on behalf of the Dairy Queen® franchisor against a Culver City franchisee for allegedly breaching the franchising agreement and for trademark infringement. Dairy Queen’s trademarks have been registered with the USPTO and since the 1940’s have been franchised or licensed for use on ice cream, dairy products, and other consumables. In this case, Defendant Lee had executed two franchising agreements and licensed the rights to use Dairy Queen’s numerous trademarks. The franchising agreements require the franchisee to maintain the store at a specific standard, follow operating procedures, pay a monthly license fee, pay a lease administration fee, and pay a sales promotion program fee.

dairyqueen.jpgThe complaint continues that the franchisee must also agree to allow Dairy Queen to audit the financial records to determine whether the proper amount of the licensing fee is being paid. If any of these franchising terms were not met and cured, it would constitute a default and the franchise rights would be terminated. After termination, the franchisee would agree to immediately cease the use and display of all of Dairy Queen’s trademarks. The terminated franchisee would also need to pay a termination fee to compensate Dairy Queen for the early termination of the franchising agreement. The complaint alleges that defendant Lee failed to comply with the upkeep standards set by Dairy Queen for its franchisee’s location and was given 60 days to correct the deficiencies, which went uncorrected. The complaint also alleges that, after an audit, it was determined that Lee underpaid Dairy Queen by $16,911.84, which Lee failed to pay after receiving notice. The complaint alleges the following causes of action: (1) Trademark infringement of USPTO registered trademarks; (2) False designation of origin under the Lanham Act 43(a) (15 U.S.C. 1125(a)); (3) Federal trademark dilution of famous trademarks under the Lanham Act 43(c) (15 U.S.C. 1125(c)); (4) Trademark counterfeiting; and (5) Breach of contract. The case is titled American Dairy Queen Corporation and DQF, Inc., v. Myung Taek Lee, CV08-01505 AHM (C.D. California).

Santa Ana, CA – Trademark attorneys, Irvine based, file trademark infringement lawsuit in Santa Ana District Court for infringement of Newport Dental trademarks, with additional causes of action for California law trademark infringement (Cal. Bus. & Prof. Code § 14320), unfair competition (§ 17200), and common laws passing off and unfair competition. Plaintiff Bright Now! Dental is a network of over 300 dentist offices which have used the trademark Newport Dental since 1985. Plaintiff has numerous trademark applications pending before the USPTO which use the words Newport and Dental in some form. Plaintiff alleges that a defendant dentist, Farshad Saghatchi, is using the infringing trademark of Newport Dental Group and offering dental services.

Bright-now.gifPlaintiff alleges that “Defendant adopted and began using the Newport Dental Group mark with actual or constructive knowledge of [Plaintiff’s] prior use and application to register the Newport Dental Marks, and with the intent to trade on the goodwill and reputation of the Newport Dental Marks. Defendant’s use of the Newport Dental Group trademark, the complaint alleges, “is likely to lead to lead consumers to erroneously believe that Defendant’s services originate from or are otherwise sponsored by, approved by, or affiliated with the owner of the Newport Dental” trademarks. In addition to preliminary and permanent injunctions, Plaintiff seeks monetary damages and attorneys’ fees as a result of the Defendant’s alleged trademark infringement. The case is titled Bright Now! Dental, Inc., v. Newport Dental Group, SACV08-00223 JVS (C.D. California).

Los Angeles, CA – North Hollywood based Air Dimensional Design, Inc. instituted a patent infringement, trademark infringement, and unfair competition lawsuit against several competitors for allegedly infringing on its promotional and marketing inflatable toy figures. Plaintiff is the assignee of U.S. Patent No. 6,186,857, which relates to an inflatable form, usually human, made from an ultra-light, thin fabric or sheet material that is sewn or otherwise formed into tubular sections that are connected together to form the full figure. The inflatable bendable figure is connected to an air blower that constantly blows air into the fabric. Holes in the head and arms of the figure and the dynamic air flow cause the figure to undulate like it’s dancing. Plaintiff has used the trademark “Fly Guy” on its promotional product and has registered it with the U.S. Patent & Trademark Office.

air-dimensional.jpgPlaintiff alleges that several defendants are infringing its patent by making, selling, and using undulating figure products embodying the patented invention. Plaintiff also states that defendants are infringing on its “Fly Guy” trademark by using the confusingly similar “Fly Guys” trademark. In addition, Plaintiff contends that the defendants are using its “Fly Guy” trademark as a Google adword to redirect consumers to defendants’ websites. The complaint asserts causes of action for infringement; federal trademark infringement of registered trademark (15 U.S.C. §§ 1114-1117; Lanham Act § 32); federal unfair competition (false designation of origin and false description (Lanham Act 43(a) and 15 U.S.C. 1125); trademark infringement under California law; California unfair competition under section 17200; and trademark dilution. Plaintiff alleges that the infringement is willful and intentional and requests that the damages be trebled. The case is titled Air Dimensional, Inc., v. Action Sky Dancers, CV08-01121 GW (C.D. California).

Los Angeles, CA – A trademark, trade dress, and unfair competition complaint was filed in the Central District of California by Torrance based Virco, through its Pasadena trademark attorneys. Virco is a furniture manufacturer and has manufactured a chair with three parallel slots that extend from the seat to the backrest. Virco filed a trademark application for the “three slot” design feature with the USPTO and it became a registered trademark on June 10, 1997. Virco asserts that in the furniture industry, the three slot design trademark is well recognized as a product manufactured by Virco and since 1997, its sales of the three slot chairs have averaged in excess of $10,000,000 per year.

virco-trademark-chair-lawsuit.jpgVirco alleges that in late 2007, it discovered that defendant “was manufacturing, selling, advertising, and distributing two versions of a children’s plastic chair that used [Virco three slot design trademark]. The goods sold by defendants are confusingly similar copies of the [Virco’s trademark].” Virco continues that defendant’s use of the three slot trademark “creates a likelihood that Plaintiff’s customers, potential customers, members of the trade, and the public generally will be misled as to the source of goods or services in that they are likely to believe that Defendant’s business and products are affiliated with or sponsored by Plaintiffs. The complaint sets forth the following seven causes of action: (1) Registered trademark infringement, (2) False designation of origin 15 U.S.C. 1125, (3) Trade dress infringement, (4) Common law trademark infringement, (5) Common law unfair competition, (6) Statutory unfair competition, § 17200, (7) Trademark Dilution. The case is titled Virco MFG. Corp, v. Jonti-Craft, Inc., CV08-01332 PSG (C.D. California).

PRACTICE NOTE: Because Virco’s trademark has been registered for over five years, it has become incontestable under 15 U.S.C. § 1065. A defendant in a trademark lawsuit cannot challenge an incontestable trademark on the following grounds: descriptiveness, deceptive misdescriptiveness, geographic descriptiveness, and primarily merely a surname. Another important reason to register trademarks is that a prior user of an unregistered mark cannot contest a registered mark after five years based on prior use.

Los Angeles, CA – In Wham-O’s trademark and trade dress trial in October of 2007, a jury awarded Wham-O six-million-dollars in damages for willful trademark infringement of its registered trademarks, willful trademark dilution, and willful false advertising in connection with Toyquest’s use of the yellow color of Wham-O’s Slip-n-Slide toys, which color functions as a trademark. Toyquest is a dba of SLB Toys USA. The Court also entered a permanent injunction against the infringers and ordered that the infringer, including its officers, agents, servants and employees, forever refrain “from using the color yellow on the sliding surface of water slide toys, or packaging or advertising depicting the same, or any mark similar thereto or likely to cause confusion therewith.” The Court, however, denied WhamO’s request to order destruction of infringing articles and denied Wham-O’s request to order compliance reporting by the infringers.

wham-o-slip-n-slide.jpgIn a newly filed trademark infringement, trademark dilution, false advertising, unfair competition (17200), contributory infringement, contributory trademark dilution, and judgment debtor’s interest (Cal. Civ. Proc. Code § 708.210) lawsuit, Wham-O alleges that SLB Toys initiated an elaborate scheme designed to evade judgment and deprive Wham-O of its monetary award through an assignment for benefit of creditors. Wham-O alleges that the individual defendants, who were officers of the defendant SLB Toys, have “flagrantly disregarded the terms of this Court’s injunction by continuing to sell and distribute to retailers unauthorized slides bearing” the yellow waterslide trademark and to advertise the same. Wham-O asserts that SLB Toys was merely an undercapitalized shell corporation that failed to follow corporate formalities and the individual officers and other companies which are owned by the officers are SLB Toys’ alter egos.

Through the creditor’s suit against Wal-Mart, Target, TRU, and Kmart, Wham-O attempts to recover from the retailers several million dollars in funds that are payable to the true judgment debtor, Manley Toys – which was allegedly set up by the same individual defendants that were officers in SLB Toys. The case is titled: WHAM-O, Inc. v. Manley Toys, LTD., CV08-01281 PSG (C.D. California).

Los Angeles, CA – A complaint was filed in the Central District Court of California for violations of the Lanham Act 43(a), 15 U.S.C. 1125(a) and unfair competition under Section 17200 over labeling of sushi grade tuna. Plaintiff King Tuna advertises and offers sashimi grade processed seafood products for sale which it imports into the United States. During transport and storage of frozen tuna, carbon monoxide (“CO”) gas is used to treat the tuna to retain its initial red color. To generate CO, it is more favorable and expensive to employ filtered natural wood smoke than synthetic CO, and it is sometimes required by government regulation. “Synthetic CO, particularly at high concentrations, can sometimes be used to induce a more intense color ‘bloom’ in lower-grade tuna,” which can be used by unscrupulous vendors to pass off the lower-grade tuna as higher-grade tuna. Only tuna that is transported by “filtered wood smoke” technique of creating CO can bear such labeling. If “synthetic CO” or “chemical CO” is used to treat the tuna – produced by the chemical reaction of sulfuric acid and formic acid, such packaging cannot have the “filtered wood smoke” label.

king-tuna.jpgKing Tuna alleges that competing Defendants use “chemical CO” to treat their tuna during transport and not “filtered wood smoke.” Thus, plaintiff alleges that defendants’ filtered wood smoke “labeling is literally false as in actual practice and likely to mislead customers, as [defendants] misrepresent the nature, characteristics and qualities of its tuna products by presenting its raw tuna products as treated with filtered wood smoke and not chemical CO.” Plaintiff alleges that such mislabeling violates the Lanham Act because it constitutes misrepresentation in commercial advertising, which is likely to influence purchasing decisions of consumers. Also, as the complaint alleges, by mislabeling their products, defendants are engaging in unlawful business practices and unfair competition in violation of Cal. Bus. & Prof. Code § 17200.

Los Angeles, CA – A copyright infringement, trademark infringement, Lanham Act unfair competition, and section 17200 complaint was filed in United States District Court, Los Angeles, by Hong Kong based Funrise Toys, Inc. over sales of allegedly infringing toys by defendants doing business as Aahs stores. Funrise Toys has federally registered trademarks for its “Gazillion Bubbles” word mark, bottle design trade dress, wand design trade dress, and machine design trade dress. Funrise Toys also claims to have trade dress and copyrights in the box packaging, in addition to the wand, machine, and bottle, for which it has received several copyright registration certificates. Funrise Toys also asserts that it has registered trademark rights in the green and purple colors used in the toys.

Funrise-toys-gazillion-bubbles.jpgThe complaint alleges that the Aahs defendants manufacture and sell bubble machines which are substantially copied from the plaintiff’s “Gazillion Bubble Machine and box packaging and Defendants Aahs’ bubble bottle and wand is substantially copied from and contains the same physical appearance and features as the trade dress of” Plaintiff’s products or is a reproduction, counterfeit, copy, or colorable imitation thereof. Plaintiff further alleges that that defendants’ infringing product “is likely to, was intended to, and did cause confusion or mistake or to deceive the relevant trade and the public into believing that the” infringing product is “sponsored by, authorized by, associated with, originates from, and/or is in some way connected with or licensed by Plaintiff.” Plaintiff continues that the infringement was willful and intentional to trade upon plaintiff’s goodwill and reputation and asks for enhanced damages and attorneys’ fees. Plaintiff also asserts causes of action for Lanham Act unfair competition Section 43(a), and unfair competition under California Business and Professions Code § 17200. The case is titled: Funrise, Inc. v. Bhasin Enterprises, Inc., CV08-01117 DSF (C.D. California February 20, 2008).

Los Angeles, CA – A copyright infringement, Lanham Act unfair competition, and section 17200 complaint was filed in United States District Court by Med-Legal, a service provider to professionals and companies in the workers’ compensation field. The complaint alleges that Med-Legal created a “Work Comp Directory” which a resource volume and compilation of directories of vendors, various services and professionals. Med-Legal alleges that it invested “substantial time, resources, and research to compile, edit, and organize the listings” even though the information is available in public sources, the compilation directory is entitled to copyright protection because of the research and judgment expended in the selection and organization of the information to include in the directory. The compilation work is registered with the U.S. Copyright Office and has received a Certificate of Registration.

Med-Legal alleges that defendant Matrix Document Imaging, Inc. is also in the business of providing services to professionals and companies in the workers’ compensation area. And that in 2006, “Matrix began copying reproducing and repackaging the copyrighted material” contained in the Work Comp Directory without editing or revision. These alleged copies were then distributed to businesses and potential clients to compete with Med-Legal. Med-Legal alleges that there has been actual confusion amongst customers where defendant’s directory was believed to be Med-Legal’s Work Comp Directory. The case is titled: Med-Legal, Inc. v. Matrix Document Imaging, Inc., CV08-1004 JSL (C.D. California).

PRACTICE NOTE: In directory compilations, the creator usually lists and keeps track of fictional entries and/or intentional typographical errors to deem whether they are copied into a competitor’s work. Even though Med-Legal does not have to prove actual confusion amongst consumers to win on its Lanham Act claim, actual confusion amongst a significant numbers of consumers provides strong support for the likelihood of confusion. Playboy Enterprises v. Netscape Communications, 354 F.3d 1020, 1026 (9th Cir. 2004).

Watching the Cubs play at Wrigley Field is a nostalgic indication of summer (except for the playoffs), especially when cameras pan out to the bleachers and the rooftop spectators overlooking the field. The Chicago Cubs filed a trademark infringement and unfair competition lawsuit on February 15, 2008 to prevent rooftop facility owners from charging patrons to watch the game from the rooftops that overlook Wrigley Field. The Cubs sued numerous rooftop operators in 2002 for copyright infringement and several state causes of action. The previous lawsuit settled with the rooftop operators agreeing to give the Cubs 17% of their gross revenue. Last year, the rooftops reportedly raked in $18 million dollars, resulting in a windfall of about $3 million for the Cubs.

cubs%20-%20rooftop%20pic.jpgTom Gramatis was one of the original defendants in the 2002 lawsuit and settlement agreement and he has recently built two additional buildings with rooftop seating. The Cubs allege that Gramatis breached their settlement agreement by not paying the agreed upon royalties and has not paid any royalties for the new buildings. Interestingly, the Cubs have dropped their dubious copyright infringement claim from this lawsuit – undoubtedly a lesson learned from 2002 – and only assert that Gramatis is infringing on the Cubs’ trademarks and falsely advertising an association with the team in his promotional material and website. The Cubs allege that “Defendants’ marketing efforts are, and have been, likely to cause confusion, to cause mistake or to deceive as to, inter alia, the affiliation, association or connection between Defendants and the Cubs and the Cubs’ approval or sponsorship of Defendants’ business activities.” Chicago National League Ball Club, LLC v. Wrigley Rooftops III, LLC, 08-cv-968 (N.D. Illinois).

PRACTICE NOTE: In essence, the Cubs are trying to assert a copyright claim that they don’t have. It is highly unlikely that the Cubs would settle the lawsuit if Gramatis agreed to market his rooftop facilities as “a high perch with a view of a game played with a ball, a bat, no steroids or HGH, a diamond field, where the team’s logo incorporates a hibernating mammal.” On second thought, he might be dragged before Congress with a false advertising charge for the “no steroids or HGH” quip.

Los Angeles, CA – On February 20, 2008, Chanel, Inc., the luxury goods company, filed a complaint for counterfeiting, trademark infringement, and Lanham Act 43(a) unfair competition against numerous individuals in the California Central District Court – Eastern Division, in Riverside. Chanel asserts that it is the owner of the USPTO registered trademarks CHANEL and the CC MONOGRAM for use on necklaces and costume jewelry, including earrings, rings, bracelets, and pendants in International Classes 14 and 28. Chanel asserts that its trademarks are “symbols of Plaintiff’s quality, reputation, and goodwill” and customers “readily identify merchandise bearing the Chanel Marks as being high quality merchandise sponsored and approved by Chanel.”

chanel-monogram.gifChanel alleges that Defendants are “promoting, and or otherwise advertising, distributing, selling, and/or offering for sale counterfeit products, including at least necklaces and costume jewelry bearing trademarks which are exact copies of Chanel Marks” and are counterfeit, lower quality goods that also incorporate Chanel’s trade dress. The complaint further alleges that the “net effect of Defendants’ actions is to confuse consumers who will believe Defendants’ Counterfeit Goods are genuine goods originating from and approved by Chanel.” In addition to preliminary and permanent injunctive relief, Chanel seeks three times its actual damages under 15 U.S.C. § 1117, or, at its election, seeks statutory damages of $1,000,000.00 (one million dollars) from each defendant under 15 U.S.C. § 1117(c)(2) of the Lanham Act. The case is styled as Chanel, Inc. v. Kin Fung Poon et al., EDCV08-0224 VAP (CD CA 2008).

PRACTICE NOTE: The Ninth Circuit Court of Appeals recently held that if a trademark owner seeks counterfeiting statutory damages under 15 U.S.C. 1117(c) – instead of actual damages, then it is not entitled to attorneys’ fees under section 1117(b). K and N Engineering, Inc. v. Bulat, 510 F.3d 1079, 1081 (9th Cir. 2007). The Ninth Circuit vacated the trial court’s award of $100,000 to K and N, but let stand the $20,000 in statutory damages. In counterfeiting cases where the actual damages are low, Plaintiffs must weigh the option of receiving lower actual damages and their attorneys’ fees, against the award of higher statutory damages and no attorneys’ fees.