Los Angeles, CA – Dietary supplement manufacturer Resveratrol Partners sued Jon Mayne, the operator of the www.resveratrolbenefits.com website, for trademark infringement, unfair competition, and trade libel. Plaintiff manufactures a resveratrol dietary supplement sold under the Longevinex trademark. Resveratrol is a well-known phytoalexin (antibiotic produced by plants) that is found in the skin of red grapes and also in red wine. Resveratrol has been shown in scientific studies to extend the lifespan of laboratory animals and demonstrated anti-cancer activity therein. Studies have begun and are continuing with humans, but it’s already being marketed in pill-form as a dietary supplement with those health benefits.
Plaintiff alleges that Defendant maintains the website as a purported product review and evaluation service. Plaintiff contends, however, that the website is sponsored or funded by Plaintiff’s competitors, which competitors are fully aware of the false statements regarding the price or quality of Plaintiff’s Longevinex product. Plaintiff further contends that Defendant’s use of Plaintiff’s Longevinex trademark in the false comparisons constitutes trademark infringement. The case is Resveratrol Partners, LLC v. Jon Mayne, CV 09-6536 FMC (C.D. Cal. 2009).